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First, all dating services were not created equal! Some matchmaking services have intense screening processes, others have great members, or simply different target audiences. For instance, Lavalife says they targets younger, 'more hip', audiences, while Yahoo Personals has an almost balanced ratio of women and men. Generally, you can definitely find people of all walks of life in nearly every internet dating service. By recent estimates, nearly one in four online americans are using an internet dating service. That means it's not just for the tech-savvy anymore. Even now, specialty sites such as Friend Finder have a section for seniors, christians, hispanics, and asians, while other sites offer LDS dating, Jewish dating, and more. For the main dating services, carefully consider what your target audience your date would fit into, by age, culture, religion, or even hobby.

Most dating services rank their users by the last time they logged in. Basically, a person who logged in yesterday will rank higher than someone who logged in a month ago. This because the dating. Meet Gorgeous Singles. Instant Search, Live & Video Chats. Start Now & Get Attention! Real-Time Dates with 700,000 Gorgeous Singles. Join Now & Get Tons of Attention! Only Beautiful Matches. Google's best FREE dating site! 100% Free Online Dating for Google Singles at Mingle2.com. Our free personal ads are full of single women and men in Google looking for serious relationships, a little online flirtation, or new friends to go out with. Start meeting singles in Google today with our free online personals and free Google chat!

Next, there is features. Some matchmaking services focus on simplicity like Date.com, while other dating sites like Yahoo Personals offer video introductions you can put on your profile to help break the ice. Many dating services offer chat rooms, while Yahoo also has a distinct advantage in that it already has a world famous Yahoo Messenger chat system, which they have smartly integrated into their dating service to allow (if you choose) your potential dates to message you on Yahoo Messenger. Others, such as Date even offer an optional horoscope based matching service aside from their regular dating services.

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Another thing to consider is security. Many matchmaking services offer screening services for criminals, such as True.com, which also offers screening for married persons. Remember dating is a risk both online and offline, and being on the internet does have an advantage. All you have to do to stop talking to someone is simply click a button. You can ban creeps with the click of a button. Try that in real life! However, still be careful not to give out your trust easily. If you ever do decide to call them, use a calling card or some other service that masks your number. If you feel like meeting them, do it in a very public place and bring a friend or two. Not only is that good for your safety, but you can get an idea of what your friends think of your date.

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Lastly, not that you can put a price on love, but you can definitely put one on dating services. The five best dating services are competitively priced, with Match charging for certain premium services and LavaLife running on a credit system, that may require 'recharging', but for the only occasional online dater may last many months. Perfect Match was bumped out of the top five simply because the price is dramatically higher, though PerfectMatch does offer quite possibly the best compatibility matching system available.

Also as a tip, once you pick a matchmaking service, remember to log in atleast once a week. Most dating services rank their users by the last time they logged in. Basically, a person who logged in yesterday will rank higher than someone who logged in a month ago. This because the dating services assume the people not logging in have already found someone. So basically if you haven't logged on in a month, you will be at the end of the list. If you log in more often, you will get many more responses.

So with all that in mind, go on and get out there! Many services such as PerfectMatch and True offer free profiles, and most other services are hardly the price of another dinner date, with another incompatible person. So go out and find your 'perfect match' today.

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Last Wednesday I attended the AttentionTrust lunch in San Francisco to hear Michael Goldhaber talk about attention.

Goldhaber is certainly on to something, but I still struggle to pin down exactly whatattention is. It’s a very slippery notion. After some thought, I’d like to suggest the idea that attention is meme sex.

Let me explain.

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Biological sex is the penultimate act by which a gene may hope to achieve replication in another body. The genes of the mother and father combine somewhat randomly creating a unique set of genes for the child. This is basic biology.

But ideas also replicate, as Dawkins famously suggested in The Selfish Gene. He proposed the meme as a unit of “cultural information”. I take memes to be much more fine-grained than high-level cultural info. For example, chatting with a friend yesterday morning the meme “YouTube was bought by Google” replicated, my mind playing host to the lastest copy. Memes replicate from one conscious mind to another.

But how exactly to memes replicate? “Imitation” is often suggested, as in the Wikipedia article. But imitation presupposes something more fundamental: attention. You can’t imitate what you haven’t paid attention to. Attention is meme sex.

So that’s the idea. And if you’re following so far, let’s draw this metaphor out a little more.
Chatting with a friend about YouTube is a case of consensual idea-exchange, analogous to consensual sex. It’s the same for ideas I acquire by reading my blogs or watching a TV show. I was looking for some meme-input, and they provided.

Advertisements are sometimes consensual too, as when people tune in to watch the superbowl ads. But ads often constitute a theft of attention, a non-consensual transmission of ideas. TV advertisements, email spam, billboards, flashing banner ads…they’re all there to steal a little of your attention. The chances of successful replication are lower of course, but the advertiser only needs a few successes to make it worth their while. Not to stretch the analogy too far, but this non-consensual transmission of ideas could aptly be described as a sort of “memetic assault”.

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When I lived in New York I heard of a guy who stood at the subway exit every day at rush hour. He’d ask every passing woman if they would have sex with him. Of course, they almost all said no (or worse). He annoyed a lot of people, but he never went home alone. Pop-up advertisers and spammers play the same strategy in meme-space.

There are also cases where the meme replication does not take place. For example, I’m writing this from Germany and have been reminded many times in the last few days how poor my German is. When speaking with folks here I often cannot what they are saying to me. So no matter how much I want their ideas to replicate in me, they just won’t go. Similarly, an advertisement for “Hotels in Frankurt” has a much higher chance of catching my attention (and replicating its ideas in me) when I am actually in market for such a hotel. This is the genius of AdWords and AdSense. They acheive higher meme replication through better meme matchmaking, and without having to resort to the desperate tactics of that guy in the New York subway.

Google is a matchmaker in normal search results too. When you do a search online, you are specifying the types of ideas that you would like to pay attention to. This makes Google into a sort of meme dating service, bringing together willing attention-givers with matched attention-wanters. But it’s not always perfect. (No wonder I feel violated when I click on a search result only to discover a splog!)

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An instance of attention, like sex, has male and female roles. (I’m talking of course about the typical biological male/female distinction as per Dawkins.) The idea-spreader (aka the attention reciever) spreads his ideas. The idea-reciever (aka the attention-giver) receives them and, if there is alignment, possibly a new copy is born.

You could draw this analogy much further, but I’ll stop there for now.

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So that’s the idea behind Attention is meme sex.

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And if you like this idea, I hope you’ll consider making a copy of it into your own mind.